Strategy

Castleberry Consults advises firms on business strategy and prepares comprehensive plans for both strategic direction and marketing strategy.  Castleberry Consults uses a proprietary process, Strategy Wizard™, to develop Strategic and/or Marketing Plans.  Click here to view Strategy Wizard™.

Strategy:  Business

• Led the strategic planning team of internal managers for a division of a major corporation that resulted in a significant shift in strategy resulting in the company moving from 8th place to 2nd place in the market.

Strategy: Marketing

• Established a strategic marketing system and appropriate processes for a major homebuilder that focused on improving alignment of product with market demand that contributed to a 50% increase in market share over a two-year period.
• Provided marketing expertise that supported one business’ growth from $25 million to $75 million in annual sales with a market share increase from 12.5% to 25% over 14 months.  Subsequent growth strategy required this business to diversify geographically into 3 new markets for which we developed appropriate marketing programs.
• Consulted with the city manager (population 500,000) to reorganize the communications and public information department that served 26 city departments in 8 key business units and included development of a long-term strategy with detailed 18-month action plan.  Additional requirement: efficiently transfer functional skills so key managers retained experience-based ability to revise plans as needed internally.
• Developed strategies resulting in the passage of over $1 billion in municipal bonds (over 10 years) that funded a new coliseum (NBA basketball team), road and infrastructure improvements, new parks, a new government center, a children’s science center, a performing arts center, a visual arts facility, and a public TV station.