Competitive Intelligence


A systematic and ethical process for gathering, analyzing, and managing external information that can affect the company's plans, decisions, and operations.
 - Society of Competitive Intelligence Professionals
 

Castleberry Consults offers a systematic and comprehensive approach to satisfy all of your competitive intelligence needs, regardless of the complexity or scope required.

The benefits of embracing systematic competitive intelligence include your ability to:

  • Determine risk to and/or for your business
  • Gauge competitors’ strategies and actions
  • Identify and understand future threats and opportunities
  • Shift from reactive to proactive perspective

Castleberry Consults offers three ways to use competitive intelligence to gain competitive advantage:

  • The War Game
    The most powerful introduction to the application of competitive intelligence is this structured two-day business simulation, which usually requires six weeks lead-time.  Three type of simulations are available – strategy formation, decision specific (new product, proposed acquisition, etc.) or developing early warning sensors.
  • Project Engagement
    Castleberry Consults provides clients with competitive intelligence needed on a project basis.  A client’s specific requirements will determine the most appropriate method from a range of applicable activities that include: strategic intelligence; competitor profiling; value chain analysis (aka competitive benchmarking); and sales & marketing intelligence.
  • Competitive Intelligence System/Center
    Castleberry Consults will design or review & revise a competitive intelligence system within a business or corporation.  The client’s ongoing needs, agreed upon in the initial meeting, will define the scope of work required to design and develop an efficient and effective CI system.